The New Year has retailers focusing on spring retail reset season. Of course, resets happen throughout the year, but spring and fall resets are key transition times.<\/p>\n\n\n\n
It is prime time for brands to introduce new products, train\nstores on new offerings, and recalibrate strategy from lessons learned in the\nprevious year.<\/p>\n\n\n\n
Keep reading to learn how brands can maximize the impact of spring resets and get on a path to success in 2021.<\/p>\n\n\n\n
First, make sure any new items, displays, and continuing\nitems are shipped on time. It may sound obvious but it\u2019s the MOST important\npiece of the puzzle. If your items don\u2019t make it to the retailer on time for\nthe reset date, the probability of your displays correctly getting set up or\nyour products making it to the shelf greatly diminishes.<\/p>\n\n\n\n
Double-check with your shipping partners and supply chain\nvendors to ensure that you are aware of any potential delays and have the time\nto adjust accordingly or have a good plan in place with the retailer.<\/p>\n\n\n\n
Investing in supply chain and inventory management tools and\npartnerships give insight into your inventory\u2019s performance, which helps reset\nexecution and sets you up for long-term success. <\/p>\n\n\n\n
Here are 8 key performance indicators (KPIs) a good\ninventory management tool will monitor to give you a window to the performance\nand health of your supply\nchain<\/a>:<\/p>\n\n\n\n Tip<\/strong>: Shipping is the first step. Getting inventory\nfrom the back-room to the sales floor is the next step. Reset Audits<\/a>\nprovide a chain-wide view of reset implementation, accuracy to POG, pricing,\nand ISM and display placement.<\/p>\n\n\n\n If you\u2019re introducing a new brand or products to existing\nretail partnerships or launching with a brand-new retail partner, be sure to\ninclude training on your products. While this does require some upfront effort,\nthe payoff is worth it.<\/p>\n\n\n\n Retail employees who are trained on your products will have\nit top of mind and be comfortable recommending your items and directing\ncustomers to their location. Customers will feel empowered and have higher\nlevels of trust in both the retailer and your brand, which increases buyer\nconfidence. All of this leads to the main goal: increase sales.<\/p>\n\n\n\n Tip<\/strong>: Make the training short and sweet to make it\nmemorable. <\/p>\n\n\n\n Do you have new products at a retailer? Is this your brand\u2019s\nbig debut with a new retail partner? There\u2019s no better time to embrace in-store\nmarketing. You want your products to get noticed and get bought. The best way\nto stand out from the crowd to in-store shoppers is with signage and other\nhallmarks of visual merchandising.<\/p>\n\n\n\n Consider getting an endcap or sidecap display. Cover it with\nyour brand imagery and other visually appealing signage. Make sure your\npackaging is intriguing to passersby as well. The goal is to grab attention and\nmake people stop long enough to put your new product into their shopping cart.<\/p>\n\n\n\n In-Store Marketing can be applied to many places throughout\nthe store to maximize sales.<\/p>\n\n\n\n Examples of In-Store\nMarketing initiatives in practice:<\/p>\n\n\n\n Tip<\/strong>: Make sure your planograms are regularly maintained<\/a> to get\nthe most out of your investment.<\/p>\n\n\n\n But even if you don\u2019t invest in a display, you can still\napply in-store marketing principles to products on the shelves. <\/p>\n\n\n\n One of the best ways to do this? Instant\nredeemable coupons (IRCs).<\/a> These eye-catching, on-product tags draw\ncustomers\u2019 eyes and wallets.<\/p>\n\n\n\n You don\u2019t have to\nhope or wonder if your product made it to the shelf on time and looks like the\nbeautiful computer-generated POG you have on your computer. Retail Audits<\/a> are enormously important and provide you\nimportant facts about store execution. Did you know that only 50% of new\nplanogram sets are compliant and set on time? This statistic dips even further\nwhen applied to secondary product locations, like promotional displays.<\/p>\n\n\n\n To avoid a slow\nstart to sales due to store execution, plan for a retail audit. We provide\nthese services and as part of what we deliver, we offer:<\/p>\n\n\n\n Managing inventory after it gets to a retailer\u2019s store can\nfeel like a free-for-all. Fortunately, that\u2019s where retail merchandising\ncompanies, like RMS, come in.<\/p>\n\n\n\n Get your retail reset and merchandising questions answered.\nGive us a call today: https:\/\/www.rmservicing.com\/contact\/<\/a>. <\/p>\n\n\n\n <\/p>\n\n\n\nSecond – Don’t Forget Retail Training!<\/h2>\n\n\n\n
Third – In-Store Marketing<\/h2>\n\n\n\n
Finally – Retail Audits to Measure and Improve Reset Execution<\/h2>\n\n\n\n
P.S. There’s Good News to Handle All This!<\/h2>\n\n\n\n