{"id":3396,"date":"2021-03-22T11:15:19","date_gmt":"2021-03-22T16:15:19","guid":{"rendered":"https:\/\/www.rmservicing.com\/?post_type=articles&p=3396"},"modified":"2021-03-22T11:15:20","modified_gmt":"2021-03-22T16:15:20","slug":"how-to-use-3rd-party-merchandisers-to-maximize-roi-from-promotional-displays","status":"publish","type":"articles","link":"https:\/\/www.rmservicing.com\/articles\/how-to-use-3rd-party-merchandisers-to-maximize-roi-from-promotional-displays\/","title":{"rendered":"How to Use 3rd-Party Merchandisers to Maximize ROI from Promotional Displays"},"content":{"rendered":"\n

While trends are shifting dramatically to online shopping, high-traffic display locations at brick-and-mortar retailers are becoming key branding and sales drivers. Endcaps, sidecaps, and free-standing displays are prime real estate locations of any retail store. Like window displays of the past, brands are using these visible and high traffic spaces to gain brand recognition and a larger share of sales with a more focused and less engaged shopper.<\/p>\n\n\n\n

Unsurprisingly, brands are applying marketing acumen and greater creativity to make their displays bigger and bolder, every year, much to the delight of customers and profits alike.<\/p>\n\n\n\n

But as the value of these display locations increases, so does the cost to produce these show-stoppers. <\/p>\n\n\n\n

Gone are the days where retailers purchased a second display location, stocked its shelves or pegs, and let it be. Now, walking past the displays is a full-blown customer experience similar to shopping department store dinosaurs.<\/p>\n\n\n\n

Don\u2019t get us wrong \u2013 we love the showmanship we see brands applying to their displays. But we also spend hundreds of hours in retailers every week and we also see the dark side of the displays \u2013 poor execution.<\/a><\/p>\n\n\n\n

Poor Execution is Not an Option<\/h2>\n\n\n\n

Promotional displays don\u2019t come cheap. A prime location in\nthe retailer alone can cost tens to hundreds of thousands of dollars<\/p>\n\n\n\n

When you pay that much for a location, not to mention the\nadditional cost to create an engaging display, you don\u2019t just expect an\nincrease in sales and brand awareness \u2013 you need it.<\/p>\n\n\n\n

Unfortunately, only\n50% of inline POGs are set on time<\/a> and executed correctly, this percentage\ntakes a steep dive when the location is a secondary placement, like a\npromotional endcap\ndisplay where industry average execution rates are 40% or less<\/a>.<\/p>\n\n\n\n

If your inventory doesn\u2019t make it to that pricy display, you\nlose out on sales. If it\u2019s priced incorrectly, your profit margins suffer. And\nif the display doesn\u2019t match your perfectly planned planogram<\/a> vision, you risk making a poor brand impression.<\/p>\n\n\n\n

Fortunately, that\u2019s where 3rd<\/sup>-party Merchandisers like RMS come in.<\/p>\n\n\n\n

3rd<\/sup> Party Merchandisers – Your In-Store Support Team<\/h2>\n\n\n\n

Retail employees are busy looking after hundreds of brands\nas well as shoppers, online orders, and curbside pick-up options. They simply\ndon\u2019t have the time, nor is it their job, to make sure your promotional display\nis set perfectly, every minute of every day. Unfortunately, that means there\nwill be gaps in display perfection, which leads to a loss in sales and brand\nimpressions.<\/p>\n\n\n\n

Retail merchandisers like yours truly can drive execution\nrates by paying personal attention to your displays in every store, making sure\nyour store-level dollars are getting stretched as far as they can go.<\/p>\n\n\n\n

Even with the rise in ecommerce, in-store shopping is still where 65% of shopping budgets are spent<\/a>. At the same time, customers are looking for more out of their in-store shopping experiences and brands are finding success by embracing creative displays and large-scale marketing campaigns.<\/p>\n\n\n\n

With this many retail dollars at stake, brands simply can\u2019t afford not to go into stores and audit their displays. But it\u2019s typically cost-prohibitive for brands to do this at every store.<\/p>\n\n\n\n

By partnering with a 3rd<\/sup>-party retail merchandiser, you can get the cost per store down to affordable rates and keep the impact on your brand and your bottom line, high.<\/strong><\/p>\n\n\n\n

Maximize Your Store-Level Dollars with RMS<\/h2>\n\n\n\n

Like anyone, we love a good deal, which is why we developed\nour Snap! Audit service, exclusively for Target suppliers. <\/p>\n\n\n\n

Start with an audit that makes sure your display is\nengaging, inventory is stocked exactly where it should be, and priced\ncorrectly. If anything is amiss, we can fix it on site. And the best part?\nUnlike other 3rd<\/sup>-party merchandisers, our pricing starts at less\nthan $10 per store, ensuring that you can gain peace of mind and only pay for\nneeded additional services.<\/p>\n\n\n\n

Book a free\n15-minute consultation to learn more about our tiered services.<\/a><\/p>\n","protected":false},"featured_media":3399,"template":"","article_categories":[],"acf":[],"yoast_head":"\nHow to Use 3rd-Party Merchandisers to Maximize ROI from Promotional Displays - RMS<\/title>\n<meta name=\"description\" content=\"3rd-party merchandisers can help retail brands maximize their store-level ROI by focusing on promotional displays like endcaps, sidecaps, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rmservicing.com\/articles\/how-to-use-3rd-party-merchandisers-to-maximize-roi-from-promotional-displays\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use 3rd-Party Merchandisers to Maximize ROI from Promotional Displays - RMS\" \/>\n<meta property=\"og:description\" content=\"3rd-party merchandisers can help retail brands maximize their store-level ROI by focusing on promotional displays like endcaps, sidecaps, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rmservicing.com\/articles\/how-to-use-3rd-party-merchandisers-to-maximize-roi-from-promotional-displays\/\" \/>\n<meta property=\"og:site_name\" content=\"RMS\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-22T16:15:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rmservicing.com\/wp-content\/uploads\/2021\/03\/Yellow-Rediscovering-Amphibians-Blog-Banner-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rmservicing.com\/articles\/how-to-use-3rd-party-merchandisers-to-maximize-roi-from-promotional-displays\/\",\"url\":\"https:\/\/www.rmservicing.com\/articles\/how-to-use-3rd-party-merchandisers-to-maximize-roi-from-promotional-displays\/\",\"name\":\"How to Use 3rd-Party Merchandisers to Maximize ROI from Promotional Displays - 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