{"id":3970,"date":"2022-05-18T10:47:38","date_gmt":"2022-05-18T15:47:38","guid":{"rendered":"https:\/\/www.rmservicing.com\/?post_type=articles&#038;p=3970"},"modified":"2022-05-18T10:48:53","modified_gmt":"2022-05-18T15:48:53","slug":"scan-based-trading-entering-the-retail-market","status":"publish","type":"articles","link":"https:\/\/www.rmservicing.com\/articles\/scan-based-trading-entering-the-retail-market\/","title":{"rendered":"Scan-Based Trading: Entering the retail market as a direct-to-consumer business or emerging brand"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/scan-based-trading-what-how-can-you-benefit-dave-meyer\/\">Scan-based\ntrading<\/a> (SBT) has seen an uptick in popularity, with <a href=\"https:\/\/csnews.com\/scan-based-trading-c-store-owners-life-preserver-during-covid\">many\nretailers seeing it as an approach to increase their stability<\/a>. As\nretailers continue to look upon scan-based trading as a favorable stocking\nstrategy, there is a growing opportunity for direct-to-consumer businesses and\nemerging brands to take advantage. SBT can be a great way for suppliers who are\nlooking to enter the retail market at scale, allowing the opportunity to\nmaximize profit margins and prove product success.&nbsp;<\/p>\n\n\n\n<p>Keep\nreading to learn how scan-based trading can benefit traditionally D2C and\nemerging brands in 2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Scan-Based\nTrading Makes it Easier for Retailers to Say \u201cYes\u201d to New Relationships<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.rmservicing.com\/articles\/scan-based-trading-how-to-grow-retail-doors-and-take-control-of-store-level-inventory\/\">SBT\nallows retailers to take the leap<\/a> to stock emerging brands and\ntraditionally direct to consumer products by mitigating their risk. In SBT,\nsuppliers retain ownership of their stock until items are scanned, retailers\npay for the stock, and split the sale at checkout. Scan-based trading makes\nretailers likelier to say \u201cyes\u201d to new relationships since the risk of paying\nfor stock up-front is removed. This allows suppliers to:<\/p>\n\n\n\n<ul><li>Grow their footprint in the retail environment faster<\/li><li>Introduce their products to new markets<\/li><li>Retain control of their own merchandising and marketing plans<\/li><\/ul>\n\n\n\n<p>Since\nretailers turn to SBT to mitigate their risk, can suppliers really benefit? <a href=\"https:\/\/pubsonline.informs.org\/doi\/abs\/10.1287\/msom.2022.1087\">With\nthe right strategy, absolutely<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Using\nScan-Based Trading to Get into More Retailers Faster<\/strong><\/h2>\n\n\n\n<p>Emerging\nbrands and direct-to-consumer sellers looking to expand to the retail\nenvironment know that this can come with a handful of obstacles. Scan-based\ntrading allows suppliers to bypass the traditional retailer systems, removing\nmany of the steps that slow time to market.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rmservicing.com\/articles\/scan-based-trading-grow-retail-sales-improve-inventory-management\/\">Scan-based trading also offers new levels of efficiency<\/a> in the supplier-retailer relationship as compared to the traditional stocking model. SBT shrinks the supplier-to-shelf supply chain, typically cutting out retailer warehousing. This allows suppliers to have ultimate control over distribution timelines. Additionally, removing retailer pipelines means that suppliers have more control over where to focus their inventory, how much inventory to risk to catch sales, and the opportunity to offer a larger assortment of products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Point\nof Sale Data allows Suppliers to Maximize Sales and Trial New Products<\/strong><\/h2>\n\n\n\n<p>The scan-based trading model provides suppliers with store-level physical inventory count data. This along with retailer POS sales data, allows suppliers to keep track of granular stocking needs, geographic preferences, and overall product success. With the right data systems in place, suppliers can assess new products and optimize inventory at the store level. This ensures that the right inventory is making it to the right stores at the right time, maximizing sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Scan-Based\nTrading Opens Cash Flow<\/strong><\/h2>\n\n\n\n<p>In\nthe traditional model, payments to retailers involve tracking, invoicing, and\npayment terms. Oftentimes, turnaround takes between 90 and 200 days. With\nScan-based trading, payments happen around the POS, rather than before or\nafter. Payouts are generally weekly, increasing cash flow.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Maximize\nSuccess with a Great Merchandising Partner<\/strong><\/h2>\n\n\n\n<p>Effective\nretail execution is essential for suppliers to get the most out of their\nscan-based trading relationships. With profits contingent upon products making\nit to checkout, the success of a supplier relies on their ability to maintain\nrelevant stock and assess POS data. Suppliers can maximize their success by\nmaking sure they <a href=\"https:\/\/www.rmservicing.com\/articles\/how-to-build-an-all-star-retail-services-support-network\/\">have\nthe right team<\/a> to execute their SBT strategy.<\/p>\n\n\n\n<p>Experienced\nmerchandising representatives ensure products are stocked attractively and\nappropriately. They maintain inventory reports to ensure optimal, store-level\nstocking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RMS\nis a Proven Scan-Based Merchandising Partner<\/strong><\/h2>\n\n\n\n<p>Retail\nMerchandising Services (RMS) is an experienced Scan-based trading partner. As\nindustry experts, we bring all the knowledge and staffing needed to execute\nevery step of your scan-based trading program from the receiving dock in the\nbackroom, to a perfectly executed POG, to accurate store-level inventory audit\nreports.<\/p>\n\n\n\n<p>Our\nservices include top-notch:<\/p>\n\n\n\n<ul><li><strong>Visual Merchandising<\/strong> &#8211; making sure your planograms are set accurately and appealing to customers. Transitioning new products in and retired products out of the assortment.<\/li><li><strong>Inventory Management<\/strong> \u2013 Receiving shipments, taking physical inventory counts, and ensuring shelves are filled to capacity.<\/li><li><strong>Price Management<\/strong> &#8211; ensuring products are priced accurately and ringing correctly in the retailer\u2019s system.\u00a0<\/li><\/ul>\n\n\n\n<p>Curious\nabout growing your retail footprint? <a href=\"https:\/\/www.rmservicing.com\/services\/scanned-based-trading-management\/\">Learn\nmore about RMS\u2019 scan-based trading services today<\/a>!<\/p>\n","protected":false},"featured_media":3971,"template":"","article_categories":[9],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scan-Based Trading: Entering the retail market as a direct-to-consumer business or emerging brand - RMS<\/title>\n<meta name=\"description\" content=\"See how scan-based trading can help direct-to-consumer and emerging brands gain a faster foothold in retailers and expand their footpring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rmservicing.com\/articles\/scan-based-trading-entering-the-retail-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scan-Based Trading: Entering the retail market as a direct-to-consumer business or emerging brand - 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