{"id":4116,"date":"2022-07-18T13:22:47","date_gmt":"2022-07-18T18:22:47","guid":{"rendered":"https:\/\/www.rmservicing.com\/?post_type=articles&#038;p=4116"},"modified":"2022-07-18T13:23:48","modified_gmt":"2022-07-18T18:23:48","slug":"how-to-improve-in-store-retail-execution-and-sales","status":"publish","type":"articles","link":"https:\/\/www.rmservicing.com\/articles\/how-to-improve-in-store-retail-execution-and-sales\/","title":{"rendered":"How to Improve In-Store Retail Execution and Sales"},"content":{"rendered":"\n<p>For retail suppliers, it can be nearly impossible to\ncontrol how inventory shows up on the sales floor unless they have a partner\nthat can go into each store location, make necessary changes, and report back.\nThat\u2019s why third-party retail merchandising firms are such a crucial piece of\nthe sales puzzle. <\/p>\n\n\n\n<p>The right merchandising partner can improve the\nexecution of resets, promotions, and displays to ensure store presentation is\noptimized and make sure that their products stand out from the competition. <\/p>\n\n\n\n<p>Read on to learn more about the exact services\nthird-party merchandising firms can offer and how they benefit suppliers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Services Third-Party Merchandising Partners Can Offer<\/strong><\/h2>\n\n\n\n<p>Before signing with a merchandising firm, be sure to check what\nservices they offer and if they are Backroom certified in the retailer you are\nneeding service.<\/p>\n\n\n\n<ul><li><strong>Planogram Maintenance<\/strong> <a href=\"https:\/\/www.rmservicing.com\/services\/planogram-maintenance\/\">Planogram (POG) maintenance<\/a> is a retail store health checkup. With well-executed planograms, the shelves are full, products are well merchandised, in-store marketing materials pop and inventory counts are accurate.<br> <\/li><li><strong>Endcap and Retail Display Services<\/strong> Endcaps and promotional displays create great brand exposure and sales opportunities<a href=\"https:\/\/www.rmservicing.com\/services\/endcaps-displays\/\">. RMS can audit and fix your displays<\/a>, get them fully stocked, and ensure they remain full throughout the entire promotion.<br> <\/li><li><strong>Executing Instant Redeemable Coupons (IRCs)<\/strong>  <a href=\"https:\/\/www.rmservicing.com\/services\/instant-redeemable-coupons\/\">Instant redeemable coupons<\/a> are a great way to make your product stand out from the competition and drive sales through promotions and soft bundling. RMS can assist you with IRC application to elevate your brand.<br> <\/li><li><strong>In-Store Marketing (ISM) and Execution<\/strong> <a href=\"https:\/\/www.rmservicing.com\/services\/ism-execution-and-maintenance\/\">In-store marketing<\/a> engages customers and helps your product stand out from the competition. Whether it\u2019s shelf signage, displays, or other point-of-purchase materials. RMS can help execute your ISM programs.<\/li><\/ul>\n\n\n\n<ul><li><strong>Perishables Maintenance<\/strong> <a href=\"https:\/\/www.rmservicing.com\/services\/perishables-maintenance\/\">Food and beverage merchandising<\/a> includes non-direct-to-store food and beverage suppliers keeping their products in stock, accurately inventoried, and rotated for freshness.&nbsp;<br> <\/li><li><strong>Reset and Revision Audits<\/strong> <a href=\"https:\/\/www.rmservicing.com\/services\/reset-revision-audits\/\">Retail audits<\/a> confirm a store has executed a new planogram (POG) reset, display, endcap, in-store marketing (ISM) placement, or other changes. RMS can also fix sets that were not executed correctly.<br> <\/li><li><strong>Scan-Based Trading Management<\/strong> Merchandising partners can even assist with <a href=\"https:\/\/www.rmservicing.com\/articles\/scan-based-trading-entering-the-retail-market\/\">Scan-Based Trading<\/a> (SBT) programs. They can manage the retail execution from getting your products from the receiving docks to the salesfloor, reporting accurate inventory counts, and keeping items organized and priced correctly. <a href=\"https:\/\/www.rmservicing.com\/services\/scanned-based-trading-management\/\">RMS is an experienced scan-based trading<\/a> merchandising partner.<\/li><\/ul>\n\n\n\n<p>You can <a href=\"https:\/\/www.rmservicing.com\/services\/\">view all of RMS\u2019 services here<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Partnering with a Third-Party Merchandising Partner to Maximize Retail Success&nbsp;<\/strong><\/h2>\n\n\n\n<p>Poor in-store execution can result in up to a <a href=\"https:\/\/www.repsly.com\/blog\/poor-retail-execution-cost-you-plenty\">25% loss of retail sales<\/a>. Don\u2019t let your inventory get lost in the shuffle. Hiring a third-party merchandising partner allows you to keep an expert eye on your in-store sales and execution. Third-party partners can <a href=\"https:\/\/www.rmservicing.com\/articles\/maximize-in-store-marketing\/\">increase in-store execution up to 40 or 50%<\/a>, ensuring your products stand out to consumers.&nbsp;<\/p>\n\n\n\n<p>As opposed to the DIY approach, the right third-party merchandising partner will have an established relationship and knowledge with your retailer partners. For example, with backroom certification, your third-party partner is able to access the stockroom and ensure products make it from the docks to the floor. Field teams are able to work independently inside a given retailer to perform services. RMS is Backroom Certified at Target and has been a Target Preferred Partner since the program\u2019s inception. See <a href=\"https:\/\/www.rmservicing.com\/target\/\">RMS\u2019 web page on Target Services<\/a> for more detail.<br> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meet the Challenges of\nToday\u2019s Markets with the Expertise of a Third-Party Merchandising Firm<\/strong><\/h2>\n\n\n\n<p>Market trends around\nlabor shortages, inflation, and less reliable supply chains have created a new,\nchallenging landscape for brands. As consumers continue to purchase <a href=\"https:\/\/www.wsj.com\/articles\/spending-more-getting-less-as-inflation-outpaces-retail-sales-11649953605\">fewer goods for more money<\/a>, brand success relies more and more on maximizing in-store sales.\nWhile retailers face labor shortages and may struggle with stocking, resets,\nand auditing, you can <a href=\"https:\/\/www.rmservicing.com\/articles\/retail-success-in-2022-why-you-should-hire-a-third-party-service-to-audit-store-resets-and-promotional-endcap-sets\/\">ensure your products receive top-notch attention<\/a> by hiring the right third-party merchandiser.&nbsp;<\/p>\n\n\n\n<p>While bringing on a\nthird-party merchandising firm is an investment, the right partner will offer a\nreturn on the investment. Consider <a href=\"https:\/\/www.rmservicing.com\/articles\/5-questions-to-ask-retail-merchandising-firms-to-maximize-in-store-sales-in-2022\/\">these questions<\/a> when considering\npartners.<\/p>\n\n\n\n<p>Interested in learning more about how RMS servicing\ncan benefit you? <a href=\"https:\/\/www.rmservicing.com\/contact\/\">Call\nus today!<\/a><\/p>\n","protected":false},"featured_media":4117,"template":"","article_categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Improve In-Store Retail Execution and Sales - RMS<\/title>\n<meta name=\"description\" content=\"For retail suppliers, it can be nearly impossible to control how inventory shows up on the sales floor unless they have a partner that can go into each store location, make necessary changes, and report back. 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