{"id":4289,"date":"2022-09-14T11:11:02","date_gmt":"2022-09-14T16:11:02","guid":{"rendered":"https:\/\/www.rmservicing.com\/?post_type=articles&p=4289"},"modified":"2022-09-14T11:11:03","modified_gmt":"2022-09-14T16:11:03","slug":"why-in-store-retail-execution-matters-most-during-the-holidays","status":"publish","type":"articles","link":"https:\/\/www.rmservicing.com\/articles\/why-in-store-retail-execution-matters-most-during-the-holidays\/","title":{"rendered":"Why In-Store Retail Execution Matters Most During the Holidays"},"content":{"rendered":"\n

In-store retail execution during the holiday season can feel like a high-stakes video game. Goal 1: order the right amount of inventory based on predictions. Goal 2: get inventory to the shelves. Goal 3: make sure the inventory on the shelf is set according to the planogram<\/a> and is priced correctly. Goal 4: get inventory from the shelf into the shopper\u2019s cart. <\/p>\n\n\n\n

If you win, you meet your sales goals and the busiest season of them all gets to be a solid success. But if you fail, the loss can echo for years to come, like the ghost of Christmas future.<\/p>\n\n\n\n

We\u2019re going to walk you through your game plan for this\nholiday season to make sure you avoid the pitfalls too many suppliers fall into\nand come out the other side with your pockets full of gold coins.<\/p>\n\n\n\n

The Goal: Sell. That. Inventory!<\/h2>\n\n\n\n

Here\u2019s the easy bit. Your mission this season is to sell\nyour inventory. After a few years of challenging supply chains, labor\nshortages, and now inflation compounding all of it, each sale is more important\nthan ever, not to mention more challenging than ever.<\/p>\n\n\n\n

Not to worry though, we\u2019ll go over how to mitigate these\nobstacles and how to keep your customers\u2019 eyes on your products so you walk\naway with the prize: a successful\nholiday season<\/a>.<\/p>\n\n\n\n

The Key: Capturing the Consumer Attention Span<\/h2>\n\n\n\n

Some good news for all suppliers that sell their products at\nbrick-and-mortar locations: foot\ntraffic is bouncing back<\/a>. Now, the trick is to turn heads once those\nshoppers enter the store. There are three strategies that can be deployed\nseparately or together that can help grab those eyeballs.<\/p>\n\n\n\n

Strategy 1: Omnichannel Presence<\/h3>\n\n\n\n

Don\u2019t wait until feet are in the store to start marketing. Embrace digital marketing and online store presences to generate awareness and appetite so shoppers walk into the store with your products on the top of their \u201cmust buy\u201d list.<\/p>\n\n\n\n

Strategy 2: Visual Merchandising<\/h3>\n\n\n\n

Visual merchandising is crucial no matter where your products\nare living but especially if you\u2019ve invested in any sort of promotional\ndisplay. Make sure your products stand out and are visually appealing. If you\ncan, employ in-store signage to further direct feet your way.<\/p>\n\n\n\n

Strategy 3: Instant Redeemable Coupons<\/h3>\n\n\n\n

Who doesn\u2019t love a great deal? While consumers are always scouting for a few ways to save, with increasing inflation and the purchasing power of a dollar decreasing instant redeemable coupons<\/a> (IRCs) are the perfect way to capture not just attention but most importantly, purchases.<\/p>\n\n\n\n

Challenge 1: Labor Shortage<\/h2>\n\n\n\n

The retail labor shortage isn\u2019t new news and while it\u2019s been\nan issue for a while now, it\u2019s more pressing during the holiday season than at\nany other time during the year. In fact, it\u2019s an even bigger worry for\nretailers than the supply chain challenges with\n50% of companies surveyed<\/a> reporting that it\u2019s their biggest concern.<\/p>\n\n\n\n

Challenge 2: Inflation<\/h2>\n\n\n\n

Inflation is rising, currently hovering at 8.5%, and consumers are taking note with the average household looking to spend $770 on gifts in 2022 vs the average of $1,000 spent in 2021<\/a>.<\/p>\n\n\n\n

This leads to intensifying competition for every consumer\ndollar. Whether your strategy is impeccable visual displays or embracing\nin-store coupons, perfect execution is going to be your best friend for\ncapturing eyeballs and getting into peoples\u2019 carts.<\/p>\n\n\n\n

Challenge 3: Inventory Floods and Backroom Chaos<\/h2>\n\n\n\n

Alas, it\u2019s not just your products in retailers\u2019 backrooms.\nThey\u2019re contending with a flood of inventory from all angles and especially\nduring the holidays, this creates chaos. The heightened load during this season\ndirectly impacts salesfloor execution and not for the better.<\/p>\n\n\n\n

That\u2019s one of the reasons it\u2019s crucial to have a\nmerchandising partner that can ensure your inventory makes it from the backroom\nto the floor. Find an expert merchandising partner who is certified to enter your\nretailer\u2019s backroom.<\/p>\n\n\n\n

The Solution: In-Store Execution Assistance<\/h2>\n\n\n\n

Having feet on the ground in-store is the best way to\nincrease the success of displays and on-shelf sales. Because you and your team\ncan\u2019t be everywhere at once, it is imperative to partner with a merchandising\npartner you can trust. <\/p>\n\n\n\n

Partnering with the right merchandising partner can raise\nyour in-store\nexecution rate by as much as 50%, and the average store-only execution clocks\nin at 40%<\/a>. <\/p>\n\n\n\n

Even though it\u2019s another challenging holiday season for suppliers, there\u2019s no need to fret if you\u2019re properly prepared. Having a solid in-store strategy and accounting for the external forces will set you up for selling success.<\/p>\n\n\n\n

Want to make sure you\u2019ve got a best-in-the-industry\nmerchandising partner by your side? Give us a call today and see how we can\nhelp you navigate the holiday season and come out stronger on the other side!<\/p>\n\n\n\n

Get in\ntouch with us today!<\/strong><\/a><\/p>\n","protected":false},"featured_media":4290,"template":"","article_categories":[9,39],"acf":[],"yoast_head":"\nWhy In-Store Retail Execution Matters Most During the Holidays - RMS<\/title>\n<meta name=\"description\" content=\"In-store retail execution is more important than ever during the 2023 holiday season. 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