{"id":4317,"date":"2022-10-25T11:25:32","date_gmt":"2022-10-25T16:25:32","guid":{"rendered":"https:\/\/www.rmservicing.com\/?post_type=articles&#038;p=4317"},"modified":"2022-10-25T11:25:32","modified_gmt":"2022-10-25T16:25:32","slug":"the-in-store-holiday-retail-execution-checklist","status":"publish","type":"articles","link":"https:\/\/www.rmservicing.com\/articles\/the-in-store-holiday-retail-execution-checklist\/","title":{"rendered":"The In-Store Holiday Retail Execution Checklist"},"content":{"rendered":"\n<p>Halloween is just around the corner and if you\u2019re like most brands,\nyou\u2019re already in the busiest time of year: holiday retail sales. But don\u2019t let\nthis year scare you. Even with persistent supply chain challenges, labor\nshortages, and rising inflation, a successful holiday sales season is possible\nwith a little planning and the right partners by your side.<\/p>\n\n\n\n<p>In years like this, it\u2019s more important than ever to pay attention to every in-store detail. <\/p>\n\n\n\n<p>Do you have in-store marketing in place? Are your planograms\nbeing executed correctly? Did your product make it from the backroom to the\nshelf? Are you standing out from the crowd? Are you auditing your store\npresence frequently enough?<\/p>\n\n\n\n<p>All these questions and more are critical to answer. Read on\nto get the in-store holiday retail checklist and discover services retail\nmerchandising partners can support you with to make sure this holiday season is\nnothing short of jolly.<\/p>\n\n\n\n<p><strong>The In-Store Holiday Retail Checklist<\/strong><strong><\/strong><\/p>\n\n\n\n<p>While managing retail store execution is complicated, the\nchecklist doesn\u2019t have to be. Follow these questions and make sure your\nin-store presentation is in tip-top shape.<\/p>\n\n\n\n<ul><li>Is your in-store marketing strategy confirmed and being executed to plan?<\/li><li>Did your products make it to the backroom of your retail partner\u2019s stores?<\/li><li>Is your product making it from the backroom to your sales floor locations to meet sales demand?<\/li><li>Are your products set to planogram and priced correctly?<\/li><li>Are you taking advantage of promotions like Instant Redeemable Coupons?<\/li><\/ul>\n\n\n\n<p>Of course, this is a simplified checklist. But the heart of\na successful retail season is the same: in-store product management. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2022\/10\/17\/2022-holiday-shopping-trends-you-need-to-know\/?sh=5c3fc8dd659b\">58%\nof consumers<\/a> expect to spend less on non-food purchases this season so\nsuppliers must focus on making sure there are no gaps in their process and no\ninventory slipping through the cracks. Land every opportunity for a sale by\nensuring your in-store operations are in tip-top shape.<\/p>\n\n\n\n<p>If you don\u2019t have time to go into each retail partner, third-partner retail merchandisers like RMS can be the boots on the ground and the helping hand you need.<\/p>\n\n\n\n<p><strong>How Third-Party Merchandising Partners\nCan Make the Holidays Bright for Suppliers<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Of course, we\u2019re partial to merchandising partners because we are one. But we\u2019re passionate about what we do because we know how much work goes into getting your products placed at a retail store to begin with. We want to make sure your product&#8217;s journey doesn\u2019t end sitting in the backroom of a store. Here\u2019s how we can help make sure that\u2019s just the start of its adventure.<\/p>\n\n\n\n<p>First, we\u2019re Backroom Certified at Target. This means we are able to work independently in stores &#8211; locating product in the backroom, pulling inventory to the sales floor, printing shelf labels, and looking at store-specific planograms. No matter who you partner with, this is important. Without this certification, your retail merchandising partner is severely limited in what they\u2019ll be able to do for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Must-Have Retail\nMerchandising In-Store Maintenance Services<\/h3>\n\n\n\n<p>Make sure your product is getting the attention it deserves,\nno matter what shelf it\u2019s on.<\/p>\n\n\n\n<p>We offer:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.rmservicing.com\/services\/planogram-maintenance\/\">Planogram maintenance<\/a> to keep the shelves full, products merchandised to planogram, and tagged correctly on shelves.<\/li><li><a href=\"https:\/\/www.rmservicing.com\/services\/perishables-maintenance\/\">Perishables maintenance<\/a> to make sure your food and beverages are in stock, not expired, and rotated to maintain the longest shelf lives.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Can\u2019t Miss In-Store Marketing and Visual Merchandising Services<\/h3>\n\n\n\n<p>Make your inventory pop and catch customers\u2019 eyes with these\nservices.<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.rmservicing.com\/services\/endcaps-displays\/\">Endcap and\u00a0display services<\/a> to maximize brand exposure on those high-value locations.<\/li><li><a href=\"https:\/\/www.rmservicing.com\/services\/instant-redeemable-coupons\/\">Instant Redeemable Coupons<\/a> (IRCs) to capture eyeballs, stand out from your competition and move inventory faster.<\/li><li><a href=\"https:\/\/www.rmservicing.com\/services\/ism-execution-and-maintenance\/\">In-Store Marketing (ISM) and Execution<\/a> to tell your story and ensure your items stand out from the competition.<\/li><li><a href=\"https:\/\/www.rmservicing.com\/services\/reset-revision-audits\/\">Reset and Revision audits<\/a> to ensure inline sets are completed, merchandised to planogram, correctly signed, and in-store marketing materials are installed.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Third-Party Managed Programs<\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/www.rmservicing.com\/articles\/scan-based-trading-entering-the-retail-market\/\">Scan-Based Trading Management (SBT<\/a>) completes program management from receiving door to transition send-backs. RMS takes care of setting planograms, pricing, inventory management, cut-ins, and overall store execution of each program. <\/li><\/ul>\n\n\n\n<p>See all of our <a href=\"https:\/\/www.rmservicing.com\/services\/\">services here<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Partnering with a Third-Party Merchandising Partner to Maximize\nRetail Success&nbsp;<\/strong><\/p>\n\n\n\n<p>But what happens if you don\u2019t have a retail merchandising\npartner?<\/p>\n\n\n\n<p>Did you know that poor store execution can result in up to\na&nbsp;<a href=\"https:\/\/www.repsly.com\/blog\/poor-retail-execution-cost-you-plenty\">25% loss of retail sales<\/a>? That\u2019s a hefty\nprice to pay and too steep to risk. Partners like us can boost in-store\nexecution rates by 40 or 50%, making the return on investment more than worth\nit.<\/p>\n\n\n\n<p>Don\u2019t let your products slip through your customers\u2019 fingers\nthis holiday season. Follow our checklist and partner with a trusted\nmerchandiser to maximize your sales and streamline your in-store presence.<\/p>\n\n\n\n<p><strong>Interested in partnering with RMS for all of your retail merchandising needs? <a href=\"https:\/\/www.rmservicing.com\/contact\/\">Call us today!<\/a><\/strong><\/p>\n","protected":false},"featured_media":4318,"template":"","article_categories":[39],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The In-Store Holiday Retail Execution Checklist - RMS<\/title>\n<meta name=\"description\" content=\"A successful holiday retail sales season is possible with a little planning and the right partners by your side, especially with this checklist and these critical services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rmservicing.com\/articles\/the-in-store-holiday-retail-execution-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The In-Store Holiday Retail Execution Checklist - 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