The retail industry has undergone a significant evolution in the past few years as it has adapted to unprecedented market disruptions such as lockdowns, supply chain interruptions, and fluctuating trends in consumer budgets and behaviors. While the industry adapts to a new \u201cnormal,\u201d major retailers are benefiting from native infrastructure that supports the entire customer journey, online to in-store.\u00a0<\/p>\n\n\n\n
As we enter 2023, major retailers are focused on supporting a\nseamless hybrid customer experience from app to aisle. Read on to learn what\nthis means for brands, and how your brand can leverage these trends for retail\nsuccess. <\/p>\n\n\n\n
Large format retailers like Target continue to include\npartnerships with distinct brands among their priorities. We are seeing\nhigher brand investments on impactful sets, end cap facing, and displays\naccordingly.<\/strong><\/p>\n\n\n\n While online shopping has become increasingly centered on customer experience and efficiency, the sensory experience inherent to brick-and-mortar retailers cannot be beaten, and the statistics prove it: 72% of consumers are relying on in-person shopping as a part of their primary buying method and 64% of shoppers say the in-store experience has the most significant influence on their purchase decision. Endcaps and promotional displays create great brand exposure and sales opportunities. Fully and correctly stocked displays draw shopper attention and maximize sales.<\/p>\n\n\n\n The post-COVID consumer is a hybrid shopper. Brands\nmust leverage both retail brick and mortar, and digital space<\/a> to promote\nand advertise themselves. While investing\nin retail media<\/a> grows in importance, more freedom to make a statement on retailer\nshelves means that in-store marketing continues to play an important part in\ndriving sales.<\/p>\n\n\n\n In-store marketing engages customers and helps your product stand\nout from the competition. Whether it\u2019s shelf signage, displays, or other\npoint-of-purchase materials, shoppers will miss engaging with your products if they are overshadowed\nby other brands.<\/p>\n\n\n\n As consumers continue to face staggering inflation, we are seeing\nthese trends continue through 2023:<\/p>\n\n\n\n As shoppers tighten their belts, brands are uniquely at risk of\nlosing the attention of existing customers. This means that brands are also\nuniquely situated to get ahead by winning over new shoppers, as well as by\nmaintaining their existing base. To do so, they must be able to break through\nthe noise of competitors.<\/p>\n\n\n\n Poor in-store execution can result in up to a 25% loss\nof retail sales<\/a>. High merchandising execution rates\nand ISM help drive consumer purchasing decisions, yet it is unfortunately all\ntoo common that expensive displays never make it to the sales floor, products\nare not optimally stocked, and planograms are improperly executed. As retailers\ncontinue to face staffing shortages, average execution rates efforts such as\ndisplay set-up, stocking, and product turnovers fall\naround 40%<\/a> when the responsibility for stocking and displays are left to\nretailer staff alone. <\/p>\n\n\n\n Third-party merchandising partners can be a crucial\npart<\/a> of your brand\u2019s success, increasing\nin-store execution significantly and thus, increasing <\/a>profits. The right partner will improve the execution\nof resets, promotions, and displays to ensure store presentation is optimized\nand make sure that your products stand out from the competition.<\/p>\n\n\n\n Retail Merchandising Services (RMS)\nis an experienced retail execution partner. We have a national field team of\nindustry experts, offer best-in-class merchandising training with over 140\ncertified trainers across the country, and are managed by retail experts with\nover 150 years of combined store management experience. RMS is also Backroom\nCertified at Target and has been a Target Preferred Partner since the program\u2019s\ninception. See RMS\u2019 web page on Target Services<\/a> for more\ndetail.<\/p>\n\n\n\nLeveraging In-Store Window Shopping to Increase Campaign Success<\/h2>\n\n\n\n
Keeping in Mind: Smaller Budgets Mean More Competitive In-Store Dollars<\/h2>\n\n\n\n
Make Sure Your Marketing Investment is Properly Executed<\/h2>\n\n\n\n
RMS Can Help You Make the Most of Retail Trends in 2023<\/h2>\n\n\n\n