{"id":4888,"date":"2023-08-07T08:33:58","date_gmt":"2023-08-07T13:33:58","guid":{"rendered":"https:\/\/www.rmservicing.com\/?post_type=articles&p=4888"},"modified":"2023-08-07T08:33:58","modified_gmt":"2023-08-07T13:33:58","slug":"see-how-a-large-greeting-card-company-partners-with-rms-for-expert-scan-based-trading-management","status":"publish","type":"articles","link":"https:\/\/www.rmservicing.com\/articles\/see-how-a-large-greeting-card-company-partners-with-rms-for-expert-scan-based-trading-management\/","title":{"rendered":"See How A Large Greeting Card Company Partners with RMS for Expert Scan-Based Trading Management"},"content":{"rendered":"\n

A large greeting card company had a problem: The shipments they were sending to stores were getting lost and their inventory was not making it to the shelves in a timely manner, especially during their busiest seasons. They were in need of a new retail merchandising partner who could help them get their SBT working as promised and develop agile and responsive strategies, particularly during peak times, to meet customer demand.<\/p>\n\n\n\n

The key to success for any SBT program is top-notch retail inventory management. Every step from locating boxes of inventory at the receiving dock, to getting them to the sales floor must be executed flawlessly. Inventory counts must be frequent and timely. And of course, every item needs to be priced correctly. For a supplier with nationwide coverage like this brand, finding the right partner who could perform at the highest level consistently, was the top priority.<\/p>\n\n\n\n

RMS was thrilled at the opportunity as we specialize in nationwide, SBT support, and our in-store execution rates are unparalleled. RMS accepted the challenge and set out a plan to help this card company course-correct and set them up for future growth.<\/p>\n\n\n\n

Read on to learn more about the challenges\nthis company was facing and how we were able to develop a program that has\nhelped them thrive over several years.<\/p>\n\n\n\n

The\nChallenge<\/h2>\n\n\n\n

This greeting card company needed to address the daily management of their SBT program and during peak holiday seasons. Before RMS, this brand\u2019s cards were not making it to the shelves. From missing shipments at store locations to improperly managed out-of-stock items, to accuracy challenges, it was clear they needed robust processes and automation to improve store execution.\u00a0 <\/p>\n\n\n\n

RMS\u2019\nSolution<\/h2>\n\n\n\n

After implementing some basic blocking and\ntackling SBT strategies during the initial non-holiday period, they were\nthrilled with how efficiently RMS handled their day-to-day management. Ahead of\nthe first cycle of holidays, we collaborated with them to ensure every gap they\nwanted addressed had a strategic plan and process to address it, giving them\npeace of mind, even before the busy season hit. <\/p>\n\n\n\n

RMS developed specific strategies for this client to address the time-sensitive nature of the product, creating specialized and season-specific shipment tracking<\/strong>. RMS partnered with the client to create branding on shipment boxes to help field representatives locate a higher percentage of shipments, versus their previous service provider. \u00a0RMS also created a shipping carton scan feature that automatically matched sent cartons to the cartons the field reps were servicing.\u00a0 We also implemented a photo capture of the shipping label to provide to the client to double confirm the correct cartons were being located and worked to the sales floor.<\/p>\n\n\n\n

To improve inventory management, reps scanned\nout-of-stock and damaged items and uploaded information to the client\u2019s\ninventory system automatically every evening. <\/p>\n\n\n\n

RMS also partnered with the client to create a\nscannable Add\/Drop product list for service efficiency. <\/p>\n\n\n\n

Finally, we created detailed scan guides that\nwere sent to reps to help improve accuracy in setting new POGs and seasonal\nendcaps. <\/p>\n\n\n\n

Results<\/h2>\n\n\n\n

Once this client and RMS partnered, we were\nable to deliver significant improvements and have been honored to be their\nmerchandiser of choice ever since. <\/p>\n\n\n\n

A few highlights of our work together:<\/p>\n\n\n\n